It seems like more and more people on the Internet think that SEO has died and it is completely useless but is it really?
The truth is that SEO cannot die, but it simply changes, improves, becomes more complex and more and more factors are taken into account. Search engines tend to show a user the most relevant and high-quality russian women sites, choosing them from a huge number of options. Many of the promotion methods that worked 5-10 years ago really died. Not only are they no longer relevant, but they can even hurt a person’s attempts at promoting their website. Now, a more comprehensive and diversified approach is required from a SEO-specialist.
Here are the three SEO tactics that do not work anymore.
Which SEO tactics do not work anymore
A few years ago, website promotion for search engines did not require large amounts of time and financial investments. It was enough to do “at least something” in order to see some positive results.
But SEO does not stand still, as is everything around us. The technologies, views, and expectations of users are changing, so you need to keep up with the times. Consider which methods of SEO promotion are irretrievably dead, but they can still be found on the Internet:
- Buying a huge amount of poor-quality links to your website
Search engines are increasingly paying attention to quality, and this concerns not only external links but also other aspects of promotion. Running through all sorts of directories will not have any positive effect and can only harm your site. This method of SEO promotion actually died about 10 years ago, but you can still see promising advertisements with offers to purchase links in 250,000 directories. And besides an improvement in search engine ranks and traffic, they guarantee an increase in the TIC index, which is also long gone. Promotion through external links still lives on and works well, but only if they are placed on high-quality sites, and also look as natural as possible in the eyes of search engines.
- Reoptimization of texts
Re-optimized texts have a very large percentage of the occurrence of keywords, that do not carry any value for users but are written only for search engines. In this way, site owners are still trying to fit as many variations of requests on one page as possible and are unaware that this way of SEO promotion has not been working for a long time. Google and Yandex perfectly understand the attempts to increase the relevance of a page in a dishonest way and can punish you for it. Keywords should be organically inscribed in the text and not cause alienation from readers. Keep track of the frequency of their occurrences and do not forget to talk about this nuance to your copywriters.
- Trying to abuse behavioral factors
This tactic used special services, in order to attract fake traffic to a site. At the same time, pseudo-users can log in from different IPs, use different devices and browsers, perform all sorts of different actions. In theory, such a tactic should show the search engines that a site is interesting to people, and its position in the search engine rankings should be increased. Previously, this method of SEO promotion gave good results, but, over time, the algorithms became smarter and it became easier for search engine robots to weed out such frauds. Behavioral tactics should evolve naturally due to the convenience, quality, and usefulness of a site.